DEMONSTRATION · FICTITIOUS COMPANY · ILLUSTRATIVE DATA

Complete digital audit · 08.08.2026

Clínica Horizonte

Family medicine · Mexico City

clinicahorizonte.mx

58/ 100
High priority

01 · Chapter

Executive summary

Clínica Horizonte has a solid trust foundation and clear clinical content. Mobile slowness, narrow search architecture and conversion friction limit its ability to turn non-brand local demand into enquiries.

3 risks

Slow mobile lab LCP
Services lack local depth
Form and WhatsApp disconnected

3 opportunities

Positive existing reputation
Verifiable medical expertise
Identifiable local demand

58/100 · High priority

02 · Chapter

Field experience & performance

LCP4.1 sLab · slow

INP210 msIllustrative field data · needs improvement

CLS0.08Lab · good

Lighthouse46/100Mobile · lab

The main image arrives late, fonts block first render and a booking script extends interaction. On mobile, this delays the moment a patient can understand services and act.

03 · Chapter

Verified technical SEO

IndexationPass

18 crawlable URLs; 2 pages have no internal entry.

CanonicalReview

3 URLs lack a self-referencing canonical.

SitemapPass

Declared and accessible.

Structured dataIncomplete

MedicalClinic, Physician and relevant FAQ are missing.

Page titlesReview

5 titles repeat the same intent.

Internal linkingWeak

Core services receive too few contextual links.

04 · Chapter

Google visibility

The clinic appears for its name but loses visibility when search describes a need. Positions below are illustrative for a fictitious date and location; they are not a guarantee.

clinica horizonte cdmx#2

family doctor roma norte#18

family medicine consultation condesa#24

general checkup mexico city#>50

05 · Chapter

Local SEO & reputation

Favorable base

Active profile, illustrative 4.7/5 across 86 reviews, visible hours and coherent photography.

Incomplete signals

Two name variants, missing secondary categories, thin service detail and responses that must avoid any clinical information.

06 · Chapter

Journey & conversion

5 sFamily medicine is clear, but specific needs are not.
CTA“Book” competes with three equal-weight actions.
WAWhatsApp opens without page or service context.
8fields before explaining use, privacy or emergencies.

07 · Chapter

Accessibility & trust

Insufficient contrast for secondary text over photography.
Two fields rely on placeholders instead of persistent labels.
The menu is keyboard navigable; focus must remain visible.
Add clear consent and avoid requesting symptoms in initial contact.

08 · Chapter

Illustrative competitor comparison

CriterionHorizonteClínica NorteSalud VecinaCentro Álamo

Mobile speed46716482

Service depth2/54/53/54/5

Local SEO2/54/55/53/5

Trust4/54/53/54/5

All competitors and values in this demonstration are fictitious.

09 · Chapter

Priority: impact before volume

1. Optimize hero/LCP2. Shorten form3. Contextualize WhatsApp4. Unify NAP5. Complete schema6. Service architecture7. Internal linking8. Editorial program

10 · Chapter

30 / 60 / 90 day plan

30 days · Quick wins

Images and fonts, form, WhatsApp, NAP, canonical and measurement.

60 days · Foundations

Service/location architecture, structured data, priority pages and internal links.

90 days · Growth

Educational content, reputation, conversion tests and query review.

11 · Chapter

Method, sources & limits

The real report combines PageSpeed Insights/Lighthouse, CrUX where a sample exists, technical crawl, HTML inspection, a SERP provider, Google Business Profile and client-provided context. Captures are dated; search and sites change. Security findings are signals, not penetration testing. No recommendation guarantees a ranking or commercial result.

Validity date: 08.08.2026
Device: Mobile · Mexico City
Nature: Fictitious demonstration

Your report will be different

Evidence depends on your website, sources and market.

This document demonstrates format and depth. It promises no rankings and does not replace legal, clinical or privacy advice.

Request my audit →