Lighthouse
CanCan reproduce a controlled technical test.
CannotDoes not show how every customer actually browses.
Evidence before a pitch
A score tells you where to look. A diagnosis tells you what to decide.
An immediate measurement for direction. A complete report to decide what to do, in what order and why.
01 · Immediate measurement
A useful signal in under a minute.
Enter a URL: Lighthouse measures a lab environment. Where available, the full report separates this from CrUX field experience and adds crawling, search, conversion and competition.
Example
Dental clinic · Mexico City
/ 100
Speed38
Search visibility61
Best practices74
Accessibility29
Ranks 34th for its own speciality. Three competitors within a kilometre outrank it.
02 · The complete decision
Eight angles. One question: what prevents progress?
A technical score describes one layer. The business decision appears when demand, discovery, experience, trust and operations are connected.
- 01
Demand
Is there real search demand for what you sell?
- 02
Discovery
Can Google and the right channels find you?
- 03
First impression
Can people understand value and difference without decoding you?
- 04
Real performance
Does the site respond in the lab and, where a sample exists, in the field?
- 05
Trust
Do credentials, proof and boundaries reduce perceived risk?
- 06
Conversion
Is the next action clear, useful and measurable?
- 07
Operations
Can the team respond, edit and follow up?
- 08
Risk and access
Do security, privacy and accessibility protect the relationship?
03 · What each source can claim
Measurement is not permission to confuse.
Lab, field, crawl and search answer different questions. When a source is unavailable, the report says so instead of filling the gap.
CrUX
CanCan describe aggregated real-user experience when Google has a sample.
CannotIs not available for every site and does not explain causes alone.
Crawl
CanCan verify public HTML, titles, H1, canonical, schema and security signals.
CannotCannot see internal processes or team intent.
Search and competition
CanCan observe public presence and signals at a specific moment.
CannotCannot guarantee future rank or attribute sales.
01A slow LCP explains waiting, not lack of demand.
02A correct H1 helps structure; it does not replace a clear offer.
03WhatsApp reduces friction only when someone responds with context.
04Absence from a query is an observation; priority depends on that query’s value.
04 · This is what you will receive
A report for decisions, not an automated list of errors.
This complete example shows depth, language and prioritization. The company is fictitious and data illustrative; your real report depends on available sources and context.
DEMONSTRATION · FICTITIOUS COMPANY · ILLUSTRATIVE DATA
Complete digital audit · 08.08.2026
Clínica Horizonte
Family medicine · Mexico City
clinicahorizonte.mx58/ 100
High priority
High priority
Executive summary
Risks, opportunities and an order of action.
Experience & performance
Field and lab data kept clearly separate.
Google visibility
Brand, intent and locations compared.
Local SEO & reputation
Profile, NAP, reviews and trust.
Conversion & trust
CTA, WhatsApp, form and privacy.
30 / 60 / 90 plan
Actions sequenced by impact and effort.
View full sample report →12 chapters · responsive HTML · clean print
05 · Your context
Data finds problems. Context sets priorities.
Tell us your activity and city so we can interpret the evidence. We do not add your contact to marketing lists.